The process begins from Brand Understanding Document while ensuring each and every aspect has been covered along with activities done in the past and also, with the internal communications among the team. Primary focus is to understand the business goals.
All hands on deck
This is an intensive work, each medium is measured on goal vs. achievement. Language, Typography, Colors, Themes, Communication, Sound and Platform, everything is been minutely researched based on past data to achieve the goal. We ensure a cumulative reach within the budget, thereby increasing the overall medium strength giving a right and impact campaign. There are always new and fresh ideas available when past case studies are integrated and used.
Finalization & review
Every activity is a learning, it gives you the power to use latest tools and create more wisdom. Finally, any work we do is focused on post evaluations. The post evaluation gives the us and our clients to understand the real impact of the work done.