The media and entertainment industries are in the midst of sweeping digital transformations as advances in technology and infrastructure continue to reshape how, where and when content and information are consumed.

Promserve helps  clients capitalize on this disruption based on our extensive cross-sector expertise within the industry.

Whilst we are living in an increasingly digital world, print media is still an incredibly important part of the marketing mix. Investing in print media can help businesses to extend their reach to potential customers, gain exposure and engage their target audiences with campaigns.

Content is at the heart of digital media. In line with global trends, the Indian consumer is increasingly consuming the content on digital platforms. This trend is observed for all type of content including news (text), music (audio), or video. Increasing internet penetration and mobile device proliferation and convenience of consuming the content anytime, anywhere are the key drivers for this trend.

If you had doubts of the validity to traditional media channels, you need to look no further than your own TV.  Chances are you own one, and if you turn it on, you will find the largest, most successful brands advertising there.  Of course, they most certainly have larger advertising budgets than you; but, still the same, every year, the largest brands pour millions upon millions of advertising dollars into traditional media to market their products and services.

If digital marketing and media are the new infotainment, and hi-tech computer components to a new, sleekly designed car, then traditional media and marketing methods are the same old internal combustion engine technology that we still use in the lion’s share of vehicles today.  And, without it, you aren’t going to go very far.